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Emotional packaging design for photo printer / Packaging design

Emotional packaging design for photo printer
Emotional packaging design for photo printer

Discipline: Communication

Discipline: Communication

The design concept: conversion of package from rational to emotional satisfaction.
Departing from the function-oriented package that solely serves to prevent damage to the product and convey product information, the package design has been developed to provide emotional satisfaction in the course of opening it and convey both the concept and image of the product.
The idea behind the design: The consumer is a very important guest who deserves respectful treatment. The consumer is treated to a sumptuous meal of the highest standard. The main dish is in the center, the knife is on the left and the fork is on the right. Accordingly, the main set is in the center, with the cable on the left and the media well arranged on the right. Now all the consumer has to do is hold the knife and enjoy cuisine of the highest standard.

Client / Manufacturer

Samsung

SAMSUNG ELECTRONICS CO., LTD.
Seoul

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Design Agency

Samsung

SAMSUNG ELECTRONICS CO., LTD.
Seoul

Pyung-Hwa Lee, A-Young Kim, Yoon-Soo Kim

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