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Springerle - Du bist, was du isst / Springerle pastry

Springerle - Du bist, was du isst
Springerle - Du bist, was du isst

Discipline: Communication

Discipline: Communication

Springerle – You are what you eat
Can pastry reassure you? Or leverage your sovereignty? Or even fire your imagination?
design hoch drei believes that it can. Assuming that man is what he eats.
The good, old Swabian tradition of the “Springerle” undergoes a renaissance with the new communicative models of design hoch drei. In old times the delicious pastry belonged on every cookie platter and the elaborate “Springerle” designs told stories for young and old. Due to the new design the “Springerle” now are richer by a new communicative dimension. They award the eater with fresh courage (MUT), blooming fantasy (FANTASIE) or give him a little bit more sovereignty (SOUVERÄNITÄT).

Client / Manufacturer

design hoch drei

design hoch drei GmbH & Co. KG
Stuttgart, Germany

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Design Agency

design hoch drei

design hoch drei GmbH & Co. KG
Stuttgart, Germany

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