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This book was issued to support the repositioning of the AEG brand as a premium provider of household appliances. The communicative content involves a retrospective of the companys innovative expertise and design competence, documented over a period of 80 years including the current generation of appliances. The book simultaneously reveals the influence each respective zeitgeist had on the design and functionality of household appliances viewed through the prism of the tradition-rich AEG brand.
AEG Hausgeräte GmbH
Wessel & Daum communications
Bruno Daum, Erich Jütten