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smart USA / Website

smart USA
smart USA

Discipline: Communication

Discipline: Communication

Until now, the only place in the U.S. that it was possible to see smart’s unique vehicles was in the Museum of Modern Art in New York. However, smart cars are soon to conquer the U.S. roads.
In order to introduce the smart brand to the American public before its vehicles’ market launch, Munich-based h2omedia designed and produced the internet marketing campaign “enter the smart age”. The campaign’s main focus is the website www.smartusa.com where you can experience what the smart world feels like, and why a time for change has arrived.
The website’s highlights are the balanced combination of video, animation, images, text, and audio which conjure up the true “smart feeling”, along with an intuitive interface: just as simple and natural as a smart car itself.

Client / Manufacturer

smart USA

smart USA
Montvale, NY, United States

Client / Manufacturer

Daimler AG

DaimlerChrysler AG
Stuttgart, Germany

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Design Agency

H2OMEDIA

h2omedia AG
München, Germany

Rob Nikowitsch (Creative Director), Oliver Hering (Art Director), Markus Nikowitsch (Sounddesigner), Georg Streibl (Designer), Richard Gabler (Programmierer), Robert Schlittenbauer (Producer)

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