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Most private homepages are used as personal photo-galleries. Our task was therefore to develop a sales platform for T-Online homepage-packages which focused on an on-line photo-gallery.
In order to appeal to the target group in an unconventional, innovative way, a highly spectacular platform was created: The Online Palm-Reader, a playful and witty idea whereby users place their hand onto the screen and their future is foretold via a virtual scan. Naturally, the outcome of each “reading” is that the user is encouraged to place an order for a homepage, at a discount of €44.80.
The Online Palm-Reader achieved the desired sales success via viral means and with a minimal media budget.
T-Online International AG
Robert & Horst Marketing GmbH