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Sonique “Another World” / Music clip

Sonique “Another World”

Discipline: Communication

In an entirely white world – a gigantic tower amongst a black sea – Sonique arises as an abnormality from a breeding engine which produces legions of soulless clones. She is held captured and under surveillance. In this world, in which everything is constantly being watched, everything seems to work and to be perfect, but taking a closer look the impressive buildings reveal their decay. Sonique sings of emerging to another and better world. Passing by the clones, she manages to escape and dives into the free and boundless black. One of the clones manages to follow her and in doing so smoothes the way for the conquest of the black world.
The white tower, referring to the tower of Babel, stands for the major labels, the clones for their generic pop acts. The black world typifies the subculture and its creative freedom, the final invasion symbolizes its commercial cannibalisation.

Discipline: Communication

Client / Manufacturer

Kosmo Records / Kosmo Music GmbH

Kosmo Records / Kosmo Music GmbH
München, Germany

Design Agency

designliga

designliga
München, Germany

Andreas Döhring, Sasa Stanojcic, Amir Sufi; Detlef Schneider (Foto)

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