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Trystan - a new menkind / Brand concept

Trystan - a new menkind
Trystan - a new menkind

Discipline: Professional Concept

Discipline: Professional Concept

The first gender-specific brand: TRYSTAN, a brand (only) for men. As a real partner, TRYSTAN claims to equip the new man with everything he needs in the way of products in order to express his self-image of a new masculinity.
TRYSTAN: the new “knight” in a generation of high-tech, metrosex, pseudo star cult and loss of security.
TRYSTAN: an international name for the new chivalrous man, which now carries its monogram symbolically in its “coat of arms” – the Y chromosome.
Five prototype products have been developed as visible signs of this unique brand:
The TRYSTAN MMT© mobile phone for men in a range of hand sizes and with radio link.
The first cool baby bottle set for men: TRYSTAN BABYTHERMOS©.
The TRYSTAN MEN CARE© range; one for all, for body, home & car.
The GPS TRYSTAN WALK STICK©: the accessory that shows the way.
TRYSTAN MEN CHOCOLATE with its “twist and taste” principle.

Client / Manufacturer

Mutabor Design

Mutabor Design GmbH
Hamburg

GO TO PROFILE
Design Agency

Mutabor Design

Mutabor Design GmbH
Hamburg

GO TO PROFILE
Design Agency

SYNÉO Design

SYNÉO Design
Milano, Italy

Matthias Richter, Susanne Backer

Design Agency

CCEI Centre for Cultural and Economic Innovation

CCEI Centre for Cultural and Economic Innovation
Düsseldorf, Germany

Thomas Hegemann