Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Publish your
Public Value Project

Present your public value project in the iF WORLD DESIGN GUIDE (for free).

Publish your project

adidas GMM Locker Room / Trade fair communication

adidas GMM Locker Room
adidas GMM Locker Room

Discipline: Interior Architecture

Discipline: Interior Architecture

ADIDAS GMM 2005 – Retail Locker Room
The adidas Global Marketing Meeting brings together 4,500 key accounts, wholesalers and employees from over 100 countries. It presents the new products, innovations and campaigns for the coming year. For the first time, an experience zone was created at the GMM 2005, in which visitors could experience these things intuitively and directly.

The central message? GET DRESSED FOR 2006
The idea for the 600 square metres or so of retail experience zone? The locker room.
Hundreds of locker doors lined the entrance and corridor walls – HOME and GUEST. The locker doors opened to reveal the 14 experience zones: each room was a walk-through campaign, orchestrated via graphics, specially produced films and product presentations.

In just six weeks from initial idea to opening, an experience zone was created that became a real hit with visitors at the GMM 2005.
Impossible is nothing.

Client / Manufacturer

adidas-Salomon AG

adidas-Salomon AG
Herzogenaurach, Germany

Design Agency

Mutabor Design

Mutabor Design GmbH