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How do you communicate the theme of biodiversity in the animal kingdom in an engaging manner and encourage people to think about the environment?
Using a new interpretation of the all-time classic Memory game, the Greenpeace magazine focuses not only on fun learning, but also primarily on mental training for young and old. The fact that the young people always win is good for the idea of responsibility for the future. Furthermore, the players learn to recognize numerous animals as reduced silhouettes and can take delight in a warm and harmonious world of colour. The environment was of course taken into consideration throughout the games development, right through to production. The Greenpeace magazine has opted for ecologically sound manufacture on recycled board and packages everything in a reduced recycled box.
Greenpeace Media GmbH
Mutabor Design GmbH