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Audi - 25 Jahre quattro / Minisite

Audi - 25 Jahre quattro
Audi - 25 Jahre quattro

Discipline: Communication

Discipline: Communication

The international minisite “25 years of quattro” presents Audi’s quattro all-wheel-drive in an attention-grabbing and original way as part of a campaign that covers all media. Instead of one mouse pointer, we navigate with quattro: a fourfold mouse, and while using it, it becomes clear how much fun hides behind quattro. Exciting and elaborately presented quattro moments enable surfers interested in cars to find out more about the technology’s advantages and development. A dynamic screensaver automatically downloads newly available moments from the Web, enabling the quattro moments to be experienced throughout the whole year in six languages.

Client / Manufacturer


Audi AG
Ingolstadt, Germany

Design Agency

Publicis Pixelpark

Elephant Seven AG
Hamburg, Germany

Oliver Viets/Paul Apostolou (CD), Jan Hellberg/Elke Maasdorff (AD), Tina Kläring (Design), Alexandra Platz (Text), Kim Christiansen (Flash), Matthias Harder (Sound), Christian Koop/Alexander Funke (Webdeveloper), Markus Weiß/Matthias Wagener (Account)