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As an entry model of a multi-function printer with three functions, this product was designed with approachability and simplicity in mind. Not only is the body compact, but it functions as a printer, scanner, and copier. We chose refreshing colors with the thought in mind of placement not only around the computer, but throughout the entire house. Being a multi-function printer with pigment ink to attain sharpness with plain paper, the printer's results are "beautiful even with plain paper" so you can make plenty of copies without wasting money or time. The printer was given a simple shape in order to create a compact appearance. By applying proper stress responsiveness to the operation switches, we have made it tactually and visually more user-friendly.