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Panasonic D-snap SV-AS10 / SD multi camera

Panasonic D-snap SV-AS10

Discipline: Product

The D-snap SV-AS10 has a super slim vertical body that is only about 9.9 mm thick. It is a multi camera that comprises a 2 megapixel digital camera, a Motion JPEG video camera, a WMA/MP3 audio player, and a voice recorder. These multiple functions are taking the SV-AS10 in a new direction: that of a "communications camera" that can be carried anywhere at any time. It has a distinct identity as a simple and user-friendly AV tool that is perfect for enjoying the moment. The starting point of the SV-AS10's design was to avoid the conventional camera shape and image. It is designed to make viewing pictures as important as taking pictures. The user can snap pictures with either hand, like taking a memo, and can also play back data very easily. A jog ball, used for the first time in a camera, reconciles in a single stroke the two contradictory principles of downsizing and ease of use.

Discipline: Product

Client / Manufacturer

Matsushita Electric Industrial Co., Ltd.

Matsushita Electric Industrial Co., Ltd.
Osaka, Japan

Design Agency


Panasonic Design Company
Kadoma City, Osaka, Japan