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Panasonic D-snap SV-AV100 / SD video camera

Panasonic D-snap SV-AV100

Discipline: Product

SV-AV100 is the world's first credit card size MPEG2 high-picture quality SD camcorder. To realize the basic D-snap concept of "Snap-view fun: Every time, everywhere," we designed it in a super-compact size that fits into a shirt pocket as well as adding world-first features. We also aimed at creating a brand new mobile tool, a true all-rounder, offering not only snapshot fun but also the enjoyment of viewing and editing on a PC or DVD recorder, made easy by the random-access property of semiconductor memory. Other considerations for shooting from various angles include a seamless, smooth shape that fits comfortably in the palm of your hand and a "2-way style" for an optimized shape for shooting and viewing.

Discipline: Product

Client / Manufacturer

Matsushita Electric Industrial Co., Ltd.

Matsushita Electric Industrial Co., Ltd.
Osaka, Japan

Design Agency


Panasonic Design Company
Kadoma City, Osaka, Japan