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The greatest challenge our team faced when designing the VITA VM packaging was that of posing many questions in order to find convincing design solutions for the necessary alterations. Despite all innovations, the strong identity of the VITA Zahnfabrik, developed over decades, still had to be visually represented and expressed.
The positive reactions from dental laboratories worldwide, along with being recognised by a total of seven international design awards, have demonstrated that this aim has been achieved.
The newly developed innovative closing lid with its integrated authenticity seal, pouring feature and selectable hinged or screw cap is made of one single injection moulded part and greatly facilitates the handling of VITA veneering materials by dental technicians.