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Joybee 102's design concept originates from fashion. Fashion knows no gender. Not only is it fashionable, but the accessories that go along with it – such as a leather bag, handbag, necklace and jewelry – also play an important role. Joybee 102 is designed to serve as an important personal accessory, i.e. to become a personal ornament and not merely an electronic product. That is why we have incorporated the concept of handbag and ornament right into the product, using a circular contour around the product's body; further, the key is intentionally hidden, giving the product a clean, sophisticated, elegant look.