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Beyond The Games, Messedesign auf den World Cyber Games – Samsung European Championship 2005 / Trade show booth

Beyond The Games, Messedesign auf den World Cyber Games – Samsung European Championship 2005
Beyond The Games, Messedesign auf den World Cyber Games – Samsung European Championship 2005

Discipline: Interior Architecture

Discipline: Interior Architecture

Samsung’s trade show appearance at CeBIT Hannover, featuring the “Samsung Pod” at the World Cyber Games 2005, not only gained loads of media attention, but for numerous young people was the ultimate place to be. Like a flying object from a science fiction movie, the “Pod” was Samsung’s brand messenger. In keeping with the target group it provided an opportunity for young players to get emotionally acquainted with the wide-ranging applications of Samsung products. The trade show appearance was developed as a long-lasting image campaign with a high level of affinity to the gaming community, plus a high recognition level and an enduring sense of attraction. The elliptic shape was borrowed from the Samsung logo. A newly conceived multi-screen film, presented on a monitor gallery on the outer façade, accompanied the “Pod” on its journey through different virtual worlds. A futuristic location was created in which reality and virtual reality merged.

Client / Manufacturer

Samsung UK

Samsung Electronics European Headquarter
Chertsey, Surrey, United Kingdom

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Design

ideea Messe- und Dekorationsbau GmbH

ideea Messe- und Dekorationsbau GmbH
Berlin, Germany

Jürgen Schmidt-André

Design

Cheil Germany

Cheil Communications Germany GmbH
Schwalbach/Taunus, Germany

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