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BMW Aktion 4Z – Zylindersimulation / Light design

BMW Aktion 4Z – Zylindersimulation
BMW Aktion 4Z – Zylindersimulation

Discipline: Professional Concept

Discipline: Professional Concept

Munich by night. BMW demonstrates the world’s biggest four-cylinder light simulation. The emblematic BMW high-rise is given its final completion by “Aktion 4Z”, which embraces its origins.
The BMW Headquarters is an internationally known emblem, symbolizing the power of the engine, the very joy of driving. The office block is currently being overhauled and has temporarily lost its core function. The façade is being turned into an architectural metaphor — and the four cylinders into an oversized model. Precisely controlled light simulates the four-stroke combustion cycle — gigantic cylinder heads appear to be at work. The colors of the individual combustion phases brighten. Floors are illuminated in sync with the motor, and light discs move with variable speed. The heart of the engine is alive.

Client / Manufacturer

DESEO GmbH, Agentur für Gestaltung

DESEO GmbH, Agentur für Gestaltung
München, Germany

Manfred Beck, Philipp Stegmüller

Design

DESEO GmbH, Agentur für Gestaltung

DESEO GmbH, Agentur für Gestaltung
München, Germany

Manfred Beck, Philipp Stegmüller, Rüdiger Seibold