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Die neue BMW 3er Limousine. / Website

Die neue BMW 3er Limousine.
Die neue BMW 3er Limousine.

Discipline: Communication

Discipline: Communication

The new BMW 3 Series Sedan incorporates the sports sedan experience like no other. Film sequences and beauty shots of the car are combined in a full-screen presentation to give an intriguing impression of the car and to capture the user’s imagination. The tightly interwoven use of video material and 3D animations combine into a cinematic approach of high quality.
The basic statements incorporated into the film sequences carry the basic message. The topics of dynamics, agility, safety features and design are enhanced by the teaser links which are presented at the break points of the sequences. They invite the user to explore the detailed information on the car’s USPs.
The film sequence merges seamlessly into the 3D visualizer. Here the user is invited to explore the car’s versatile exterior options.

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

Interone Worldwide GmbH

Interone Worldwide GmbH
Hamburg, Germany