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Der neue BMW M6. / Website

Der neue BMW M6.
Der neue BMW M6.

Discipline: Communication

Discipline: Communication

The new BMW M6 is not solely about power – it is much more than that. It is a total experience – uncompromised and indescribable – the essential driving pleasure comes to life.
The intro of the internet special uses chains of associations, intensive moments and impressive pictures combined with seemingly unanswerable questions. The flow of associations centers on the car and leads to the 360° view. By turning the 360° view of car the user can influence the backdrop and different forces of nature relate back to the questions. Each of these lead the user to one of the essential elements of the car. In answer to the question the car is shown in full-scale video sequences – captivating images that introduce each topic. The general structure of the internet special invites users to explore the car and use their imagination.

Client / Manufacturer

BMW Group

BMW AG
München, Germany

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Design

Interone Worldwide GmbH

Interone Worldwide GmbH
Hamburg, Germany