Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Team Friedensallee 120 / Brochure

Team Friedensallee 120
Team Friedensallee 120

Discipline: Communication

Discipline: Communication

The Langebartels printing house consists of four companies that work independently but also cooperate to enhance their strengths.
The objective was to design an image folder for the printing house that would emphasize teamwork but also portray the individual companies as distinct entities. The result was the “Friedensallee 120 Team” umbrella brand, derived from the companies’ location on a well-known street in Hamburg. We developed an elaborate “pop-up folder” in the form of a “rally book” based on the idea of “4 companies – 4WD.” The crowning item is a pop-up car that folds out automatically thanks to a system of pre-installed rubber bands – an impressive illustration of the companies’ competence.

Client / Manufacturer

Langebartels & Jürgens GmbH

Langebartels & Jürgens GmbH
Hamburg, Germany

Sven Ahrend

Design

Format Design

Format Design Visual Identities GmbH
Hamburg, Germany

Knut Ettling

GO TO PROFILE