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Three months for three minutes:
fff finest facts & figures is the definitive work for the conception and design of annual reports with around 900 illustrations and a comprehensive range of specialist texts on a total of 312 pages. fff is far more than just a dry text and picture book the authors and designers compare the financial community and their reporting rules with fast-food catering and the various ways of making a hamburger on the basis of numerous illustrated examples and texts. After all, both have an astonishing amount in common from a structural point of view (cardboard on top, cardboard on the bottom and a mash of ingredients in between) through to the duration of consumption (three minutes on average). In this way, the book also acts as an ideal example of a well-prepared annual report readable texts, emotional visuals, high-quality design, typography and workmanship and a common thread running through it all that brings a smile to every readers face.
Verlag Hermann Schmidt Mainz GmbH & Co. KG
Kirsten Dietz, Susanne Hörner, Holger Jungkunz, Jochen Rädeker, Felix Widmaier