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Der Tagesspiegel / Daily newspaper

Der Tagesspiegel

Discipline: Communication

Der Tagesspiegel

Discipline: Communication

The challenge:
Editorial content reflected a fresher, higher standard of journalism over the last five years, but the design retained the stuffy look of a paper for graying intellectuals.
The concept:
Make the paper elegant and elite, without appearing snobby or exclusive. Create a visual equivalent of the paper’s quality editorial stance.
The result:
An overall concept that works. A market-leading quality broadsheet and “World’s Best Designed Newspaper”.

Client / Manufacturer

Verlag Der Tagesspiegel GmbH

Verlag Der Tagesspiegel GmbH
Berlin, Germany

Design

KircherBurkhardt

KircherBurkhardt
Berlin, Germany

Nelli Havemann