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Starck X / Brochure

Starck X

Discipline: Communication

Starck X

Discipline: Communication

How do you promote a new luxury bathroom line by designer Philippe Starck, without interfering with the successful predecessor range? Just by denying Starck - and re-inventing him in the same breath. The claim says it all: “Not Starck. It‘s Starck X.“ In the high-quality white brochure, the products intentionally are removed from any “earthly“ bathroom ambience. So, beyond any category, the sculpture-like design remains free for interpretation, same as the whole Starck X line.

Client / Manufacturer

Duravit

Duravit AG
Hornberg, Germany

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Design

Philippe Starck

Philippe Starck Network
Paris, France

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Design

Werbung etc.

Werbung etc.
Stuttgart, Germany

Dieter Brucklacher, Hans-Jürgen Fein (Creative Direction), Andreas Sauer (Text), Jutta Ikinger (Beratung)

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