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Internetauftritt: MaLiLian - Möbeldesign / Website

Internetauftritt: MaLiLian - Möbeldesign
Internetauftritt: MaLiLian - Möbeldesign

Discipline: Communication

Discipline: Communication

Objective:
MaLiLian one-off furniture is positioned as “Art for Living” and caters to a global cosmopolitan clientele. Therefore, the company’s “catalogue” is web-based and needs to visualize the products in a very upscale fashion. In addition, exhibitions and events shall be published.

Result:
www.malilian.com provides a fully functional communications channel between MaLiLian, professional partners e.g. architects, media and customers. At the same time the site provides the emotional backdrop for the product philosophy. www.malilian.com has delivered a strong interest in the furniture pieces resulting in numerous sales.

Design:
MaLiLian’s expressive design asked for a sophisticated and very reduced graphic design.

Playful exploration:
One of the key features of the site is the user’s easy and playful navigation in discovering the furniture objects. The site mirrors the quest for interaction posed by MaLiLian objects in real life. The user is able to discover them via different avenues such as the themes defined by surfaces and materials as well as by the shapes and functions of the furniture pieces. At the same time such path of discovery can be changed at any time of the exploration.

Client / Manufacturer

MaLiLian / Marianne Friese – München / Peking

MaLiLian / Marianne Friese – München / Peking
München/Pliening, Germany

Design

Zhou Bailiang

Zhou Bailiang
Beijing, China