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BMW 3er / Online special

BMW 3er
BMW 3er

Discipline: Communication

Discipline: Communication

The application accompanies the market launch campaign for the new BMW 3 Series Sedan. The primary goal is to awaken desire for the product and initiate dialogue with potential customers and interested parties already in the run-up to the launch. Further goals include establishing the product within the target group, fortifying the product’s position in a lasting manner and strengthening the image of the vehicle series.
The internet highlight is a networked component of the campaign. Thus, the online communication follows the overall product strategy with concrete objectives in relation to creating loyalty in existing customers and conquering new customers. The online channel plays an important role in the communication mix.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

GO TO PROFILE
Design

Interone Worldwide GmbH

Interone Worldwide GmbH
München, Germany

Markus Wierl, Stefan Kurzweg, Isabella Winklmann, Tobias Höreth