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BMW 7er (E65 LCI) / Online special

BMW 7er (E65 LCI)
BMW 7er (E65 LCI)

Discipline: Communication

Discipline: Communication

As an integral component of the market launch campaign for the updated version of the BMW 7 Series, an internet highlight was created that is both extensive and exceptional. The goal is to firmly position the vehicle - whose design was the subject of much discussion and controversy - as the “ultimate driving sedan” to the target group, and also to dispel any preconceptions.
The internet highlight primarily addresses potential repeat buyers (existing customers) and interested parties.
The idea is to lead the user to product highlights in two ways, both of which the user can also control individually. Here, the guiding theme is creating perfection on one’s own or experiencing it in its entirety.
The internet highlight lets the user perceive this perfection in the “ultimate driving sedan”.

Client / Manufacturer

BMW Group

BMW Group
München, Germany

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Design

Interone Worldwide GmbH

Interone Worldwide GmbH
München, Germany

Markus Wierl, Stefan Kurzweg, Matthias Trick, Susanne Heigl