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Smart Edge / Set-top box

Smart Edge
Smart Edge
Smart Edge
Smart Edge

Discipline: Product

Discipline: Product

Smart Edge, a new design identity for SK Broadband, is a concept of form and usability differentiated from existing monotonous set-top boxes. In addition to the distinctive look, the edge on the Z-axis provides extended usability since it can be placed either vertically or horizontally for spatial efficiency. Thin LED indicators with low intensity minimize visual interference with surroundings around. Smart Edge utilizes the current manufacturing structure while deriving formative and functional innovation, which delivers the company’s value: trend-leading vision with rational innovations.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Brand Identity

Client / Manufacturer

SK broadband

SK broadband
Seoul, South Korea

Design

SWNA

SWNA
Seoul, South Korea

Lee Sukwoo, Yoon Sungwoong, Kim Donghyun