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Family Hub RB38K7998S4 / BMF refrigerator

Family Hub RB38K7998S4
Family Hub RB38K7998S4

Discipline: Product

Discipline: Product

■ The minimalist exterior features a modern, flat surface for a sleek look. ■ The door of the Family Hub refrigerator features a 21.5” LCD touch screen allowing users to manage and see the food in the fridge without having to open the door. This feature distinguishes this product from other refrigerators. ■ The refrigerator compartments appear neat, while the sturdy yet inconspicuous metal camera mounted inside the door preserves the look of sleekness.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, Further localization:: South Korea

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Usability / Ergonomics

Client / Manufacturer

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Kisoo Kim, Aeryun Kim, Seokwoo Kim

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