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3sat TV Studios / TV studios

3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios
3sat TV Studios

Discipline: Interior Architecture

3sat TV Studios
3sat TV Studios

Discipline: Interior Architecture

The project explores the connection between brand identity and built space and defines a design strategy that unites three different cultural and scientific TV magazines under the umbrella brand of the broadcast channel 3sat ZDF. The three set designs are based on the shows logos and graphic elements. They enable a seamless cross-fade from the on-air design to the opening shot of the show. The four elements oft he cultural news magazine "Kulturzeit" logo and the red circle of the science program "nano" are transferred into space, and the design of the talk show "scobel" is derived from the shows key visual, the Nautilus shell.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Other target groups:: TV viewers

Client / Manufacturer

ZDF

3sat ZDF
Mainz, Germany

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Design

Banozic Architecture|Scenography

Banozic Architecture | Scenography
Frankfurt a. M., Germany

Boris Banozic, Theodor Voss

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Design

Atelier Markgraph

Atelier Markgraph
Frankfurt a. M., Germany

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