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Initech / Bow of initiation

Initech
Initech

Discipline: Product

Discipline: Product

The Initech is relevant as it has a unique style concept, more contemporary than the wooden beginner bows on the one hand, while being more affordable than the metal bows.
This style concept is linked to the properties of the material, which enable all the grip elements to be moulded in a single piece as well as lightening its design by incorporating wide openings. This solution simplifies the bow while also reducing its cost, without making any concessions in respect of its geometry or ergonomics. With a more rigid bow like Initech, the speed with which the arrow is shot significantly increases its accuracy and stability.
This design considerably improves the product's perceived value, without increasing the selling price. After one year's sales, quantities have increased by more than 40% compared with the old model.

Client / Manufacturer

Decathlon

Decathlon
Villeneuve d'Ascq, France

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Design Agency

Decathlon

Decathlon
Villeneuve d'Ascq, France

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