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Your Creamy Companion / Butter

Your Creamy Companion
Your Creamy Companion

Butter being a milk product, the inspiration for our packaging is an old wooden milk bucket. Through our design, we wish to communicate its organic nature & origins. The novelty of the form would fascinate consumers when they see it displayed on a super-market shelf & would get them to reach for it! The industrial design takes into account the manufacturing processes and design constraints of packaging butter. We decided to call it Your Creamy Companion as the uniqueness of butter lies in the fact that it is never consumed by itself & only as a 'companion' along with other edibles. Our objective was to solve problems & enhance the experience.

University

MIT Institute of Design

MIT Institute of Design
Mumbai, India

Mazhar Bagasrawala,
MIT Institute of Design

Sarah Das,
MIT Institute of Design