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Kodak Portra Packaging / Camera Film

Kodak Portra Packaging
Kodak Portra Packaging

My new proposal for Kodak's Portra is built with plastic canisters that are easy to carry and store films. A lot of users purchase extra accessories or storage boxes to carry around films, especially when going outside for a photoshoot. New Portra canisters are stackable, as many as you want. There is no need for an extra packaging, because canisters themselves hold each other. After purchasing, a user can easily throw out the label and start using film. Graphics on the packaging also changed, so it is easier for beginners to quickly read important information.

University

Art Center College of Design

Art Center College of Design
Pasadena, United States

Ye-Eun Kim,
Art Center College of Design