Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Publish your
Public Value Project

Present your public value project in the iF WORLD DESIGN GUIDE (for free).

Publish your project

KTM 990 RC8 / Motorcycle

KTM 990 RC8
KTM 990 RC8

Discipline: Professional Concept

Discipline: Professional Concept

The RC8 concept underlines the seriousness of KTM's transition from off-road to street bike manufacturer. With its powerful lines and extreme reduction down to the bare basics, the RC8 has no forerunners. It is a wild, emotional bike and a clear statement of KTM's future intentions on the road. The design is intended to polarize potential customers and generate an intensive identification with the product and hence, the brand. The systematically implemented visual language induces RC8 buyers to view other KTMs as "their" brand. At the core of the RC8 is its engine, which is the lightest in its class. The bike's compact dimensions, combined with its radically lowered center of gravity and optimized aerodynamics, allow for controlled, dynamic handling.

Client / Manufacturer


KTM Sportmotorcycles GmbH
Mattighofen, Austria

Design Agency


Kiska GmbH
Salzburg/Anif, Austria