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As a competent partner for their customers RWE occupies number one international spots for the core supply of electricity, gas, water, and environmental services. The goal was to be able to offer both private and trade customers a local service from the same point. The challenge of the conceptual formation was to create a unique emotional RWE brand range that reflects aesthetic as well as functionally associated and above all associative elements, whilst simultaneously promoting the brand image, consolidating existing customers and winning back others. The concept envisages modules in the form of "energy cells" that form the basis of the company's identity and incorporate various aspects, such as embodiment of company values, commitment, competency and first-rate brand recognition.
RWE Rhein-Ruhr AG
D'ART DESIGN GRUPPE