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"Enhance people's lives with lighting" is the central brand message of Philips Lighting. Five words, that express a commitment to reaching all people (anytime, anywhere) and revealing to them the infinite universe of light. The fair stand embodies worldwide market leadership, but also the company's tremendous strength in innovation. Individual spheres in which lighting can be experienced in practical use are central to the trade fair concept. The visitor enters a world, where the emphasis is placed on the emotional currency of the element light. The unique types of atmosphere that lamps and lighting create are the focal point. This provocative and emotional trade fair presentation by Philips Lighting compromises 18 high-contrast individual "habitats" orbiting around a communication core enveloped in "controlled darkness".