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Graphic motif was many simple graphics based on ginseng leaves and fruits. Using this graphic, design that ginseng’s energy spreads softly like scent of flower will make consumers feel dreamy and differentiate this product from others. Logotype was designed with implication of thin and graceful ginseng roots and its fruits, that consumers will feel the elegance and trust. Based on CMF color trend’s Neo luxury color, we used dignified and quiet main color and mixture of luxurious wine color and Marsala color, this year’s trend, as point color. To show its wellbeing image, motif of out box and bottle’s shape was body of healthy woman.
Yong-in, South Korea