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Osambang is an organic ginseng product targeting for Chinese in age between 40 to 50. I designed this products and used a type of calligraphy in order to show that products are cultivated organically in nature and I also adopted silver color to add exclusivity. Colors used in the product is applied purple which Chinese prefers and marsala color to add exclusivity which are compatible to the targeted age. The graphic of outbox is implemented Chinese traditional graphics and implemented form of ginseng graphic. The shape of outbox is inspired by the appearance of ginseng.
Asan-si, South Korea