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Osambang is an organic ginseng brand originated from an idea of natural beauty(自然美人). A major feature of package box is the twisted structure which can hold two ginseng bottles together. Each bottle can be taken out through the top and bottom side of the twisted rectangular box. A ginseng shape is used as the main graphic design of the product to convey a strong image and decorated with ginseng patterns similar to ‘hanbok’symbols to remind the natural beauty of ‘hanbok’. The color of package box is black and grey which gives grand and luxurious images. Calligraphy is engraved as a logotype to deliver elegant, high-class image of products.
Hoseo University, South Korea
Asan-si, Chungcheongnam-do, South Korea