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New Technologies allow us to question the whole shape of sneakers – especially the sole. Volumes and shapes always had to be adequate to a special norm, so it can be molded in large quantities for the
masses. The idea of the industry ‘One Sneaker for everyone’ – but no one has the same pair of feet. It is 2016 - Technology evolved to think outside the box.
My idea is to personalize the sneaker or more specifically the sole in a way the customer profits from a medical enhancement and improvement in design.