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Sugar sanzo  /  Cultural Change

Sugar sanzo 

This design has defined “Sugar Sanzo (nickname for Xuanzang).” A phonetic pun for “Sugar Sanzo” in Chinese is “three valuables of sugar,” namely sugar painting, sugar blowing, and flour miniature. Through this designers link the said character in “The Journey to the West” with the subject of the design. Fine feature illustrations are merged in a collage approach in order to create a new image for traditional techniques, which is in turn matched with cultural and creative products to upgrade commercial value.This helps achieve effects of preserving and promoting tradition.

University

Tainan University of Technology

Tainan University of Technology
Tainan, Taiwan