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The SAEM Chaga / Beauty packaging

The SAEM Chaga
The SAEM Chaga

Discipline: Packaging

Discipline: Packaging

“Chaga Anti-aging” is a line that is designed with the concept of anti-aging and fermented skincare. The overall container design is round and spread out toward the bottom for an easy grip. It uses a pump for consumer’s stable and convenient use. The cap exemplifies one of the main ingredients, birch, to convey the nature-oriented feel. Dark brown color is used in order to emphasize the feeling of “fermentation” and “nutrition.” The package uses brown and orange colors only and exemplifies a birch, to convey the characteristics and image of the product in a simple but powerful manner.

  • DATE OF LAUNCH 2013

  • DEVELOPMENT TIME other period:: 3 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

The SAEM International Co., Ltd.

The SAEM International Co., Ltd.
Seoul, South Korea

Design

The SAEM International Co., Ltd.

The SAEM International Co., Ltd.
Seoul, South Korea

Lee Hee Bong, Kim Hyun Ju