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M-PLUS / Milk package

M-PLUS
M-PLUS

Discipline: Packaging

Discipline: Packaging

M-PLUS is a sports milk. Drink for energy reservation before exercises and drink for energy supplements during exercises. Moreover, the milk brand has crossover cooperation with Giant, NBA, K1 and Kunlun Fight. We found that customers normally would not consider milk as energy supplementary drink. So we borrowed the concept of battery. By using the character M from M-PLUS as an energy calibration mark, we directly expressed the ascending process of energy. Meanwhile, the shape of the M calibration mark also resembles the changing curves of heart rate and milk foams.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME other period:: it is a re-design case, new package just released to market

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Mengniu Group

Mengniu Group
Beijing, China

Design

L3 Branding Experience Design Center

L3 Branding Experience Design Center
Beijing, China