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Hi!Milk / Milk package design

Hi!Milk
Hi!Milk

Discipline: Packaging

Discipline: Packaging

Hi!Milk is a new product of Mengniu group, as we all know, most normal temperature milk products in the Chinese market have to use Tetra Pak, which limits the personalization of packaging. We chose to use 330 m tetra prism, also found a perfect match angle between the octahedral structure of the tetra prism and the dairy cow’s facial structure. You may have seen some packaging with animal heads, but our little dairy cow displays the characteristics of the packaging structure to the maximum extent. The design has made Hi!Milk become characterized from market: some people even say it tasted different after seeing the cow's lovely face.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Mengniu Group

Mengniu Group
Beijing, China

Design

L3 Branding Experience Design Center

L3 Branding Experience Design Center
Beijing, China