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Maxwell House Can Coffee / Package design

Maxwell House Can Coffee
Maxwell House Can Coffee

Discipline: Packaging

Maxwell House Can Coffee

Discipline: Packaging

Maxwell House Coffee worked with STONE to release a new line of instant coffee that will appeal to the youth and young professional market. Maxwell House opted to shake things up by presenting itself as youthful, friendly and simple. This approach sets the brand apart from competitors that use dated and traditional visuals. STONE created a design with a bold graphic approach. The design emphasizes the "M" and uses vivid and clean colors. The new symbol is eye-catching and introduces the brand to the new generation of coffee drinkers. A bean icon is also included along with Maxwell House Can Coffee's signature slogan, "Good to the last drop!"

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME other period:: 2 Months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dong Suh Foods Corp.

Dong Suh Foods Corp.
Seoul, South Korea

Design

STONE BRAND COMMUNICATIONS

STONE BRAND COMMUNICATIONS
Seoul, South Korea

Sarng Hoon Park, Younsoo Shin, Bumseok Kim, Minyoung Kim