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Phoenix Design / Website

Phoenix Design

Discipline: Communication

Phoenix Design

Discipline: Communication

What makes a design studio as legendary as Phoenix? How can a classic be created – like a Lamy Accent or high-end products such as the lenses for Zeiss? These are the questions that the new Phoenix website wants to ask – and give an answer. That’s why CDLX developed Phoenix "stories": individual, thematically circumscribed web pages which display the products in a narrative context. In contrast to it the product range has been rationally designed and provided with visual filters which offer an overview of more than 500 products.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Phoenix Design

Phoenix Design GmbH & Co. KG
Stuttgart, Germany

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Design

Codeluxe

CDLX / Codeluxe
Berlin, Germany

Hugo Göldner, Fabian Maier-Bode, Loïc Hamet

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