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Moments to savour / Brand appearance

Moments to savour

Discipline: Interior Architecture

Moments to savour
Moments to savour
Moments to savour

Discipline: Interior Architecture

At Ambiente 2015, the WMF Group unveiled the branding for its new consumer sector, which grouped the brands WMF, Silit and Kaiser under one roof for the first time. The brand appearance goes to the heart of daily life with a new brand presentation. Preparing, cooking, dining, drinking: polygonal ceiling elements mark the "moments to savor" from afar – and celebrate them medially inside. The "feast for the senses" becomes a real-life experience at cooking and tasting stations. On the booth, selected colors and materials for highlights and ranges create an inviting stage for the WMF offering.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

WMF

WMF Group
Geislingen / Steige, Germany

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Design

Atelier Markgraph

Atelier Markgraph (Architektur,
Frankfurt a. M., Germany

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