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Braun CareStyle 3 / Ironing system

Braun CareStyle 3
Braun CareStyle 3

Discipline: Product

Discipline: Product

The geometric contours and straight lines of the Braun CareStyle 3 steam station form a complete unit. At the same time, it also fits perfectly with the corresponding iron, which, in contrast, has an ergonomic and flowing shape, thus providing the perfect conditions for precise and comfortable use. The innovative design of the soleplate was inspired by the properties of a snowboard, thus ensuring that it glides easily over obstacles when ironing.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics, Innovation, Usability + Ergonomics

In today’s households, irons are usually designed like racing cars or speedboats. Braun takes a different approach with geometric contours, straight lines, good proportions and a well-balanced selection of color and material. The iron itself is kept as clear and simple as possible, in order to create an optimal human interface. The Braun CareStyle 3 is equipped with a beautiful, clear design language focusing on its primary function of optimizing precise and comfortable use.
The iF jury
Client / Manufacturer

De`Longhi Braun Household GmbH

De`Longhi Braun Household GmbH
Neu-Isenburg, Germany

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Design

Braun Design | Household

Braun Design | Household
Neu-Isenburg, Germany

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