The geometric contours and straight lines of the Braun CareStyle 3 steam station form a complete unit. At the same time, it also fits perfectly with the corresponding iron, which, in contrast, has an ergonomic and flowing shape, thus providing the perfect conditions for precise and comfortable use. The innovative design of the soleplate was inspired by the properties of a snowboard, thus ensuring that it glides easily over obstacles when ironing.
DATE OF LAUNCH2016
DEVELOPMENT TIME13 - 24 months
TARGET REGIONSAsia, Australia/Oceania, Europe, South America
In todays households, irons are usually designed like racing cars or speedboats. Braun takes a different approach with geometric contours, straight lines, good proportions and a well-balanced selection of color and material. The iron itself is kept as clear and simple as possible, in order to create an optimal human interface. The Braun CareStyle 3 is equipped with a beautiful, clear design language focusing on its primary function of optimizing precise and comfortable use.