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Dettol Squeezy / Handwash

Dettol Squeezy
Dettol Squeezy

Discipline: Packaging

Discipline: Packaging

Consumers in developing countries want liquid soap. But the pump mechanism makes it too expensive. Dettol Squeezy's newly developed disc top dispensing innovation reduces production costs by 40%. Because the bottle stands safe on top and bottom, every last drop can be squeezed out, making it more economical than a sachet. A more hygienic, superior and inexpensive hand-washing experience for millions of consumers. Especially in India, good hygiene habits are vital, but often unheard of. Unknown to most people there, good hygiene can save lives and prevent diseases from spreading. Dettol Squeezy: making good hygiene affordable for everyone.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

RB

RB
Slough, United Kingdom

Design

VanBerlo

VanBerlo B. V.
Eindhoven, Netherlands

GO TO PROFILE
Design

Brand Union

Brand Union
London, United Kingdom