Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Audi R8 / Passenger car

Audi R8
Audi R8

Discipline: Product

Discipline: Product

The motorsport DNA of the new Audi R8 is highly visible: an occupant cell that is placed far forward, a strong emphasis of the wheel arches and a long back form the characteristically taut design. Horizontal lines and a very sculptural Singleframe grille in honeycomb look - executed in a matt finish - build broad and low. The most eye-catching element of the interior is the “monoposto” - the large curved arch encircles the area in front of the driver and conveys an atmosphere of a race cockpit. The entire operating concept focuses on the driver alone, who can operate all key functions perfectly. The entire instrument panel has a lean and lightweight look.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME other period:: Ca. 5 Jahre

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

  • ASSESMENT CRITERIA Aesthetics, Execution, Brand Fit

Client / Manufacturer

AUDI

AUDI AG
Ingolstadt, Germany

GO TO PROFILE
Design

AUDI

AUDI AG
Ingolstadt, Germany

GO TO PROFILE