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Weiter Offen / Integrated campaign

Weiter Offen
Weiter Offen

Discipline: Communication

Discipline: Communication

Hamburg’s renowned Hamburger Kunsthalle will be closing parts of the museum for the public in order to undergo an extensive modernization process until the beginning of 2016. "Galerie der Gegenwart," the 1997 built part of the museum will remain open to offer an attractive program for its visitors. To underline the museum’s openness was the main ambition of the "Weiter Offen" (translated "Further Open") campaign we developed for Hamburger Kunsthalle along with a new font, flyers, posters and other printed matter including banners outside the buildings.

  • DATE OF LAUNCH 2014

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hamburger Kunsthalle

Hamburger Kunsthalle
Hamburg, Germany

Design

Heine/Lenz/Zizka

Heine/Lenz/Zizka Projekte GmbH
Berlin, Germany

Brigitta Bungard, Ole Gehling, Prof. Achim Heine, Ulrike Willingmann

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